WHAT ARE SOME NOTABLE B2B DATA-DRIVEN MARKETING CAMPAIGNS?

The face of B2B marketing keeps evolving, and data-driven marketing strategies continue to be the cornerstones of success. Data analytics would let the business tailor its marketing effort, have efficient optimization for better ROI, and thus attain desired goals. A few of the B2B data-driven marketing campaigns that have set a benchmark in the ind

No wonder machine learning is taking over almost every avenue of digital marketing, and bulk email campaigns are not an exception. The development of improving email marketing strategies with the use of advanced algorithms and data analysis is in progress for better engagement and conversion rates. Understanding Machine Learning in Email Marketi